Altar’d State
At Altar’d State, I got to dive into all things creative! I worked across social media design, email design, and on-camera content. I created graphics for multiple brands within the company, and my social designs consistently ranked as the top performing posts each week. I also appeared in social videos, helping bring the brand’s personality and storytelling to life.
Social Media Design
I designed social graphics that paired beautifully with trends, campaigns, and weekly series. I created everything from informative stories to Sunday Bible Verses, Wednesday Wisdoms, announcements, and timely trend-driven posts. My designs consistently became the top-performing posts each week, helping elevate the brand’s visual identity and engagement.
Email Design
I designed marketing emails that blended visual storytelling with strategy to support campaigns, product launches, and promotions. Each email was created using the Altar’d State brand to tell a cohesive story, guide the customer journey, and ultimately drive sales for the company. I focused on strong visual hierarchy, compelling layouts, and on-brand messaging to create emails that felt both inspiring and effective..
On-Camera Talent
I stepped in as on-camera talent working alongside the social media manager to create authentic, engaging content that connected with the Altar’d State guest. From fun lifestyle videos to trend-led moments, I helped bring the brand’s personality to life and create content that felt warm, relatable, and true to the Altar’d State community.
Hiring Campaign Identity Design
I designed the full visual identity for Altar’d State’s hiring campaign, creating a cohesive look that felt fresh, inviting, and true to the brand. This included graphics, color direction, typography choices, and campaign assets used across social media, email, and in-store. The goal was to create a unified, eye-catching identity that drew in applicants while staying aligned with the uplifting Altar’d State aesthetic.
Hometown Activation — Identity Design & Event Planning
I created the visual identity for Altar’d State’s Hometown Activation, handling everything from design to planning. I developed the campaign look and feel, designed all supporting assets, and brought it to life in-store — down to the custom ribbons we tied on the boots. I helped market the activation within our community and worked alongside the team to plan and execute the in-store experience. This project blended design, creativity, and hands-on event execution, and it became one of my favorite moments with the brand.
