Tullabee

At Tullabee, Altar’d State’s baby brand, I led social media and creative execution with the goal of connecting with the millennial mom and creating a space that made her life feel a little easier. I focused on building content that she could laugh with, relate to, enjoy, and trust.

I planned and executed social media strategy and content calendars and helped bring the brand to life through thoughtful storytelling. I also worked on photoshoots, supporting concepting, shotlists, and content planning to ensure each moment felt authentic and aligned with the Tullabee community. Through campaigns and day-to-day content, my goal was always to create a brand presence that felt approachable, joyful, and designed with her in mind.

This role allowed me to blend creativity, strategy, and heart while helping shape a brand built around connection and ease.